Sixteen checks across Discoverability, Content and Authority, run against your live site. You get a score, a ranked list of what to fix first, and the exact change to make. Free, results while you watch.
Checks based on the published requirements of
Have a question about AI visibility?
BotLens gives you three tools: a free audit that scores how well AI systems can read your site, a Competition Analysis that measures which firms AI actually recommends in your market, and a Prompt Tracker that follows your Share of Answer over time. Every score comes with concrete fixes.
Audit
AI Visibility Audit
One scan grades your website 0 to 10 across Discoverability, Content and Authority. 16 automated checks show where AI crawlers get blocked, what they cannot read, and which fixes move your score first. Every result carries an honest confidence label.
Verify
Fix and Verify
Mark what you fixed and re-check your site. BotLens runs the same audit again and shows a verified before and after for every claim. Your history stays untouched, so progress is real and provable.
Compete
Competition Analysis
BotLens asks AI assistants real buying questions for your industry and region, then ranks which firms they actually recommend and what share of answers each one owns. See who wins the attention today, and by how much.
Track
Prompt Tracker
Define the prompts your buyers actually ask and measure your Share of Answer week after week. Every run appends to your history, so the trend you see is honest, comparable and yours.
We measure AI visibility across three pillars: Discoverability, Content and Authority. The DCA methodology scores each pillar 0 to 10 and averages them into one honest overall score. All 16 published checks run automatically today, and every score states exactly what was measured. No black box.
Discoverability
Can AI crawlers reach and read your site? Robots.txt access, rendering, schema markup, llms.txt and sitemap quality.
Content
Is your content structured the way AI parses best? Question headings, answer-first sections, tables, titles and descriptions.
Authority
Is your brand a recognised entity? The signals that let AI connect your name to your expertise and cite you with confidence.
BotLens is built for founders, managing partners and marketing leads of specialized firms: businesses whose clients already trust them while the AI systems answering buyer questions do not know they exist yet. If your reputation lives offline, BotLens translates it into signals AI can find, read and recommend.
Founders of specialized firms
You built a reputation clients trust, but AI has never heard of you. BotLens translates that offline authority into signals AI systems can find, read and recommend.
Managing partners and marketing leads
You own the pipeline numbers. BotLens gives you a measurable AI visibility score, a prioritized fix list and a weekly trend you can put in front of the board.
Consultancies and agencies
Your clients ask what AI search means for them. Answer with data: audit their sites, track their Share of Answer and deliver fixes that provably move the score.
SEO gets you found in a list of links; AI visibility gets you named in the one answer your customer actually reads. Classic SEO optimizes rankings and clicks. AI visibility measures whether assistants like ChatGPT and Claude actually recommend your firm, and tells you what to change so they do. Both matter; they are measured differently.
| Classic SEO | AI visibility with BotLens | |
|---|---|---|
| Where customers look | A page of ranked links on Google | One synthesized answer from ChatGPT, Claude, Gemini or Perplexity |
| What gets measured | Rankings, impressions and clicks | Share of Answer: how often AI actually names your firm |
| What wins | Keywords and backlinks | Crawlable structure, entity signals and evidence AI can cite |
| How you improve | Ongoing content and link building | A prioritized fix list, then a re-check that proves the score moved |
The scan is free, with no signup and no credit card. Paid plans start at 79 euro per month (Starter) and unlock Competition Analysis and the Prompt Tracker; Pro at 149 euro per month raises every limit. For deeper questions there is a Strategy Conversation with the founder. Start free, upgrade when the numbers convince you.
Free
For a first look at where you stand.
€0
Start free auditStarter
Track one domain, every week.
€79 / month
Start with StarterPro
The full BotLens toolkit, at scale.
€149 / month
Upgrade to ProManaged by AI-fy.me
Done for you, implementation included.
Custom
Get your visibility diagnosisMore Pro features on the way: sentiment scoring, PDF reports and competitor tracking. Prices in EUR; taxes shown at checkout.
The five questions below cover what AI visibility is, how the free scan works, which AI systems BotLens measures, what the Share of Answer score means and how this differs from classic SEO. Every answer here is the same one our structured data gives to AI crawlers.
AI visibility is how often AI assistants like ChatGPT, Claude, Gemini and Perplexity mention or recommend your business when people ask them for solutions. It is the new front door: customers increasingly get one synthesized answer instead of ten blue links, and you are either in that answer or you are not.
You enter your website address and BotLens grades it while you watch across Discoverability, Content and Authority, the three DCA pillars. You get a 0 to 10 score, the exact checks behind it and a prioritized fix list. No signup and no credit card required. The measured median audit time is published on this page, computed from real audits.
BotLens measures visibility for ChatGPT, Claude, Gemini and Perplexity. The audit checks how all AI crawlers can read your site, and the Competition Analysis asks the assistants real buying questions to see which firms they actually recommend.
Share of Answer is the percentage of AI answers in your category that mention your firm. BotLens asks each AI assistant the same realistic buying questions several times, counts who gets named, and ranks every firm by that share. It is measured from real answers, not estimated.
Classic SEO tools optimize your position in a list of links on Google. BotLens measures whether AI assistants actually name and recommend you in their answers, and tells you which technical and content signals to fix so they do. Rankings are about being found; AI visibility is about being the answer.
Run the free scan at the top of this page. No signup, results while you wait.
